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Research article on consumer buying behavior


research article on consumer buying behavior

from component risk scores accounted for 74 percent of the variance in this criterion, and moreover, they cross-validated the regression weights derived in this study using different subjects two years later (Kaplan, Szybillo. The measurement and correlates of category width as a cognitive variable. Perceived risk and diffusion of innovations. The answer might have to do with your shopping personality type. 406) and found some support for this hypothesis b ut the relationship was more complex than expected. While most subsequent research has employed these two dimensions specifically (e.g.

research article on consumer buying behavior

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Perceived risk as a factor in product-oriented word-of-mouth behavior: A first step. Loyalty should be stronger among those perceiving high-risk in the product category and for basically the same reason: "Much brand loyalty is a device for reducing the risks of consumer decisions" (Bauer, 1960,. Proceedings, Third Annual Convention of the Association for Consumer Research, 1972, 394-403. One might further question the reliability of the difference scores (between perceived risk in the two buying situations) computed by the researchers and then subjected to an anov, as well as the logic in summing these difference scores across the twenty products for each subject. Knowing that an item is high in perceived risk allows us to predict that in 90 percent of the cases the item will be a medium or low frequency of telephone purchase item. Recognition by employees.


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